I am passionate about advising startups and women-owned businesses to take a design-first approach to finding product-market fit and launching successful digital products.
As a design founder, I understand the importance of customer needs that drive business impact and am thrilled to tinker with new AI technology to invent innovative products. I am committed to inspiring the design community to embrace and empower more designers to become design founders, and am excited to see what we can achieve together.
With over 15 years of experience in digital advertising, coaching, founding two companies, and launching multi-device (SAAS) applications, I have developed a deep understanding of how design impacts an organization's success. Through my work with prestigious companies such as Salesforce, Intuit, TribleDDB, and Ogilvy, I have learned the importance of delivering high-quality products that bring value to customers and drive business impact. I’ve focused on people management, delivering product strategy through vision and user research, designing operations, and developing a deep understanding of a design team's impact within organizations.
My psychology and user behavior background has enabled me to recruit top, diverse talent and foster a growth mindset culture, which is essential in today's dynamic business environment. I am inspired to deliver product strategy through vision and user research while also co-creating multi-product strategies with design teams to exceed expectations.
